In alphabetical order...

Peter Brabeck-Letmathe, Chairman and former CEO, Nestlé S.A.

"James has a deep and solid understanding of the food industry and its key players and, as such, he is one of the most knowledgeable people of our industry. This allows him to detect trends and patterns that others might miss.

"The many years that he has spent analysing Nestlé – its categories, its strategies, its culture – has allowed him to gain a realistic perspective on our Company."

Sally Jones, Director of Investor Relations (2003-2008), Cadbury PLC

"I know James primarily as a food sector analyst from my time at Cadbury. Even though James never officially covered Cadbury, he knew the company extremely well and we were pleased to invite him to our investor events.

"His supply of questions was endless, interesting and always pertinent. In this way, he thoroughly tested both our senior management and our investor relations capabilities.

"I personally found him to be a very direct, honest, amusing and likeable character."

Tim Nicol, Managing Director, The 'Make-Innovation-Happen' Centre Ltd.

"I worked alongside James at Masterfoods when he ran the Foodservice Marketing function and I was Product Group Manager for Dolmio. James was, and is, passionate about high standards in food and life in general, and is a principled guy who won't compromise or succumb to political agendas. He manages to be fact and data driven but retains his natural creative flair and is inspirational and fun to be around. A 'Chef' in every sense."

Lars Oloffson, CEO Designate, Carrefour Group, former EVP Sales & Marketing, Nestlé S.A.

"I find James Amoroso an intriguing and insightful person. His views and opinions on the global food industry often challenge long-held, strategic assumptions."

Paul Polman, CEO Designate, Unilever PLC, former CFO and EVP Zone Americas, Nestlé S.A.

"James has a deep knowledge and understanding of the global food industry. His extensive experience has provided him with the ability to see long-term strategic trends and opportunities whilst at the same time having a critical view and understanding of today's realities.

"He is one of those rare individuals who understands the integrities of what makes businesses work from both an external and internal perspective.

"His deep industry knowledge, critical but constructive analysis and his pleasant, inquisitive style forces management continually to raise the bar.

"His honest, open and effective way of working has made him a trusted partner..."

H. Todd Stitzer, CEO and Member of the Board, Cadbury PLC

"James manages to see the big picture by looking at the scattered parts of the jigsaw. His ability as an outsider to foresee food industry events and trends is impressive. His knowledge of the global chocolate industry is extensive.

"His questions to senior management are perceptive, targeted and always challenging.

"His messaging is fact-based, his personal style friendly with a good sense of humour."

Wolfgang Werlé, Vice Chairman, Aryzta AG and former CEO & Chairman, Hiestand AG

"James instinctively separates fads from trends. As former CEO of the Hiestand baked goods company, I remember well his research note in early 2004 which accurately predicted the peak and decline of the low-carb phenomenon and which also accurately explained, in simple terms, the consumer behaviour behind this development. At a time when the global food industry was schizophrenic, he got it right on both counts."

Martyn Wilks, Executive MD, Dairy Crest PLC and former President, Mars Snackfoods USA

"I first worked with James on cross-divisional projects at Mars. He was a strong marketer with an ability both to deal with the big picture and to get down into the detail.

"As an equity analyst, he developed a huge reputation for his ability to spot the trends and issues in the food and consumer goods industries before others did. He is the 'go-to' person for publications like the Financial Times when they want to understand what's going on. Their slogan should read: 'No James, No Comment'."

Other professional and personal references are available upon request and include senior executive and non-executive management, past and present, from the following companies (in alphabetical order):