Reported to the Head of Equity Research

Overall responsible for the analysis and investment rating of European food & beverage sector companies, comprising the production and marketing of research studies, and contributions to group publications

Lead luxury goods sector analyst, 2003-2004; Initiation and coverage of Richemont and joint coverage of The Swatch Group, 2003-2004

Additionally responsible for the training and developing a junior analyst (October 2002 to April 2004)

Outside of functional tasks, often engages in ad hoc publicity for Helvea via selected financial and general media, including press, radio & television

Awarded status of Europe’s No. 1 Nestlé analyst; objectively assessed in a pan-European study, published in 2005 and jointly sponsored by the SFAA (Swiss Financial Analysts Association) and Bilanz magazine, as demonstrating the best performance regarding the forecasting of Nestlé's share price amongst all major European brokers

Accurately forecast the far-above-consensus interim results of 2007 which helped generate a 10% share price increase on the day

"The Atkins low-carb diet's popularity will be its own downfall" (April 2004) which accurately predicted the peak in 2004 and subsequent decline of the Atkins low-carb diet phenomenon in the USA

Foresaw landmark corporate events:

	Acquisition of Numico by Danone  (July 2007)
	Strategic outsourcing and manufacturing partnerships between Barry Callebaut, as supplier, and Cadbury (June 2007) and Hershey (February 2007), respectively, as customers

Produced a number of landmark studies, including:

	"New Economies of Scale" (March 2003), describing structural changes within the global food industry which lead, amongst other things, to the transformation and margin expansion at Nestlé
	Barry Callebaut – "And now here come the big fish..." (February 2007) which accurately predicted a major, structural change within the global confectionery industry, the outsourcing of bulk chocolate
	Lindt & Sprüngli – "High-growth, non-cyclical, luxury goods stock" (February 2006) describing, in advance of the evidence, the reasons why an acceleration in organic sales growth was sustainable
	Luxury goods trilogy, "The Watch Industry – What makes it tick?", "Swatch Group – The mechanics of luxury" and "Richemont – Short-term sell or long-term buy?" (November 2003)

Presentation to CEOs and senior management on the investment community's view of CEOs and senior management, and specifically how management should deal with the investment community: "Analysts & investors - Are they beings from another planet?" at DIGMA Management Consultants' CEO Insights seminar (March 2006)

Presentation to Lindt & Sprüngli global finance directors at the invitation of Group CFO Dieter Weisskopf on an analyst's view of the company and company valuation (June 2007)

Reported to the Head of UK, Scandinavia & Middle East Institutional Equity Sales Team, in addition to being fully integrated into European Consumer Research Team

Created from scratch the role and responsibilities of marketing analyst, which were subsequently extended to other sectors

Overall responsible for the organisation and execution of all marketing activities relating to the European consumer goods research product

Specific responsibilities included: all food & luxury goods buy-side client contact across all geographies; telephone sales efforts in support of all sales teams; support of the research team in the conception and production of research publications; chairman of a weekly consumer goods meeting between sales and research

Establishment and cementing of Bank Vontobel’s credibility with specialist food sector analysts, primarily in the UK and North America, via intensive marketing activities, supported by the...

Creation of a unique, daily newsletter, "Menu du Jour", containing food & beverage industry news from around the world which provided analysis, insights and actionable opinion on both covered and non-covered companies

Reported to the Global Head of Equity Research (London) and from January 2001 also to the local Head of Global Equities (Zurich)

Four research personnel reported in directly

Ad interim responsible for 11 further personnel (April to December 2000 inclusive)

Overall responsible for research (cf. 'Head of Swiss Research' below), sales & sales trading relating to all equities quoted on the Swiss stock market

Managed, maintained and spearheaded the rebuilding of the Zurich office (comprising also pan-European sales, derivatives, fixed income & business services personnel) following the departure in March 2000 of the former Head of Equities and team of nine sales & sales trading personnel

Reported to the Global Head of Equity Research (London)

Four research personnel reported in directly

Overall responsible for local Swiss equity and economic research and for proactively co-coordinating sector research of Swiss companies and Global & European economic research emanating from London & Frankfurt

Specifically responsible for developing and marketing the total Swiss equity product and the Swiss small and mid-cap product to both domestic and foreign institutional investors

Built from scratch a five-man research team and complete infrastructure

Designed and launched an original, comprehensive and value added range of Swiss equity and economic research products:

	Flagship monthly, "Swiss Panorama"
	New Market monthly, "Swiss Incubator"
	Two daily newsletters, "Hopp Schwiiz!" Large & MidCap and "Hopp Schwiiz!" SmallCap
	Major study, Kuoni - "The World’s Leading Tour Operator"

Reported directly to the Head of Swiss Brokerage (Zurich) and indirectly to the Head of European Research (Paris)

Overall responsible for all European food sector research as well as all Swiss equity research in the food, consumer goods and travel sectors

Universe included Nestlé, Unilever, Richemont, Swatch Group, Kuoni, Lindt & Sprüngli, Barry Callebaut, Hero/Schwartau (now private), Hiestand, Mövenpick, Feldschlösschen (later acquired by Carlsberg), Eichhof, Jelmoli

Specifically responsible for the co-ordination, development and marketing of European food sector strategy and stock coverage within the group, the production & marketing of research papers and studies as well as contributions to non-food sector and group research publications

No. 4-ranked (1998) and No. 8-ranked (1999) European food & beverage analyst as ranked by the food companies themselves (Reuters/Tempest Survey)

Top 10-ranked Swiss equity analyst by Bilanz magazine (1997)

Track-record on Nestlé analysis reinforced: correctly recognised and communicated, one full year ahead of the market, the changes taking place at Nestlé since 1996 and their positive impact upon earnings and share price (BUY rating and aggressive CHF260 target set in February 1997); consistently and accurately forecast Nestlé sales and earnings results, notably with non-consensus forecasts

Strong track-record quickly established on non-food stocks

Produced two major IPO studies: Barry Callebaut and Hiestand

Reported to the Head of CS Equity Research

Overall responsible for the analysis and investment rating of European food & beverage sector companies, comprising the production and marketing of research studies, and contributions to group publications

Universe included Nestlé, Unilever, Groupe Danone, Henkel KGaA, Lindt & Sprüngli, Hero, Feldschlösschen, Hürlimann (later acquired by Feldschlösschen), Eichhof, et al.

Additionally responsible for marketing CS Equity Research both to internal and external clients as well as to opinion leaders, which included the development of a new design and layout for all CS Research publications

Consistently implemented and maintained appropriate ratings for the entire stock universe over a three-year period

Established reputation as Switzerland's No. 1 Nestlé analyst: correctly and consistently re-rated the Nestlé registered share months ahead of the international analyst community; produced first in-depth study on Nestlé's coffee business, "Nestlé & Coffee" (April 1996), which became an industry reference

Reported to the Business Unit Manager

Five product managers reported in directly

Overall responsible for the development and strategic direction of approx. 80% of total Business Unit turnover (CHF165m) within the Swiss retail grocery market. This comprised the development of market segments and market shares of four brands plus corresponding P&L responsibility, including a marketing and fixed costs budget of approx. CHF20m

Specific brand/product responsibilities were: Knorr soups, bouillon & seasonings; Chirat sour preserves & cold sauces; Dextro-Energen glucose tablets; Mazola corn oil

Specific responsibilities included: maintaining the market leadership of the five key product groups (Knorr 70% and Chirat 60% market share) whilst identifying and exploiting new market segments in all seven product groups; designing and implementing all advertising & promotional strategies within the Swiss market, including the development of TV campaigns through two advertising agencies; initiating all forms of qualitative and quantitative ad hoc market research, involving liaison with three research institutes; championing all new product development projects at two manufacturing sites; recommending pricing policy

Repositioned and re-launched five of the seven products groups with a full marketing and promotional campaign, during which process a number of new products and concepts were launched

Reported to the Regional Development Director (Europe)

Two brand managers reported in directly

Overall responsible for the dual roles of UK Foodservice Marketing and European New Product Development. This comprised the complete P&L management of 3 brands (Uncle Ben's GBP11m, Yeoman GBP4m, Dolmio GBP2m) within the UK foodservice market, combined with the identification development, launch and on-going direction of new product opportunities within all European foodservice markets

Specific responsibilities included: maintaining and developing within the UK a large, highly profitable core business (Uncle Ben's & Yeoman) whilst pioneering and growing aggressively new markets (Dolmio); designing and implementing marketing activities in the UK with an annual spend of GBP750,000; recommending to the European Board regarding and leading all product developments across three sites (UK, Belgium & Holland); advising markets on-going on all aspects of new business strategy and pricing; managing product placements, test markets and other product research whilst establishing and maintaining a body of knowledge of all European foodservice markets

Identified and exploited a new strategic opportunity for the Dolmio brand: premium-priced, frozen lasagne and cannelloni ready meals. The Retail division subsequently followed Foodservice by launching the same meals in a single-portion, retail format

Reported to the Marketing Director (UK)

Overall responsible for the support and development of all existing and potential foodservice products (Note: McCain was UK & worldwide No. 1 in frozen French fries; 80% of UK foodservice business was French fries)

Specific responsibilities included: support and develop 7 product groups (>70 product lines) with a turnover of GBP50 million; initiate and lead all new product development projects; implement all advertising and promotional activities with a budget of GBP400,000

Major achievement was the research, development, market positioning and launch of a revolutionary new frozen French fry which could be stored in a normal refrigerator: McCain Freeze-Chill chips. The result was a massive gain in foodservice market share from both frozen and chilled competitors, a return to brand volume growth and enhanced margins. The product was adopted and launched by McCain's subsidiaries world-wide and is still sold successfully today, over 20 years later [cf. price lists: McCain Foods (Australia) Pty Ltd; McCain Foodservice (Poland); Starfoods (New Zealand); King Bros (England); Charles Saunders (England); William Yule (Scotland); Icebox Foods (Ireland)].

Reported to the Marketing Director (UK)

Responsibilities identical to Senior Product Manager, given above

Selected to be the first Foodservice Product Manager following the creation of a discrete foodservice marketing department

Reported to the Marketing Manager

Overall responsible for the support and development of both retail and foodservice frozen potato products

Reported to a Regional Sales Manager

Overall responsible for the management and development of a regional portfolio of 12 retail and foodservice accounts

Assistant to the Retail National Accounts team

Reported to three different Area Sales Managers

Overall responsible for sales territories and achievement of sales targets within both retail and foodservice sectors